Avoid The Perils Of Bad Bad Not Good

Bad strategy abounds, says ucla management professor richard rumelt. Senior executives who can spot it stand a much better chance of creating good strategies. Bad strategy has many roots, but ill focus on two here: What a stoic does is turn every obstacle into an opportunity. There is no good or bad to the practicing stoic.

You can choose to. Richard rumelt, ucla professor, argues that good strategy is rare. He outlines the 4 common ways that companies often fool themselves into a bad strategy in a mckinsey.